|SOUTH-EAST EUROPEAN INDUSTRIAL МARKET » South-East European INDUSTRIAL Мarket - issue 2/2016, JUNE
Mistubishi Electric sets up room air conditioner company in Turkey
Mistrubishi Electric Corporation has established a new room air conditioner development and manufacture subsidiary in Turkey, announced the company earlier in April this year. Mitsubishi Electric Turkey Klima Sistemleri Uretim Anonim Sirketi is scheduled and expected to begin production in January 2018.
The great annual demand and favorable business environment of the country are one of the reasons Mitsubishi points out for establishing the manufacturing base. In line with the increasing population, the demand is expected to grow, likewise for the neighboring Balkan countries. The local production in the Balkans is expected to promote product developments that meet specific local needs.
"The new company will play a key role in Mitsubishi Electric's global strategy for its air conditioning and refrigeration-systems business in the European market, which calls for accelerated localization to ensure a flexible supply chain capable of responding to fluctuating demands", explain company representatives.
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