|SOUTH-EAST EUROPEAN INDUSTRIAL МARKET » South-East European INDUSTRIAL Мarket - issue 2/2016, JUNE
Ford moves EcoSport production to Romania
Ford Motor Company has shared its intentions to shift the manufacturing of its popular SUV - EcoSport from its Chennai plant in India to Romania. The move is part of the company's "One Ford" business plan and is a decision based on over 30% growth in sale of EcoSport in Europe. The Indian operations of the Chennai plant will focus on the rest of the world and the North American market.
The investment worth EUR 200 million is intended for the city of Craiova and will be complete by the end of 2017. So far, the plant in Craiova has manufactured the B-MAX and the 1.0-litre EcoBoost engine of the company. Currently, Ford Motor is undertaking many similar initiatives to ensure optimum capacity utilization across the world.
"EcoSport sales are up nearly 30 percent this year and given the continued outlook for sales growth in the small SUV segment, it's the right time to move EcoSport production to Europe and take advantage of the excellent workforce and operations we have in Craiova," said the president and CEO of Ford Europe Jim Farley.
Етикети: Ford Motor Company EcoSport Jim Farley